There are many steps involved in setting up a website for your business; hosting, domain registration, development, copy writing, shopping cart integration, and search engine optimization just to name a few. So, let’s start by looking at one of the most important parts, your domain. Having a custom domain is essential in creating a professional image that will attract new customers, help people find you on the web, and help you build your business.
A domain name is a custom website address, such as www.OfficeSolutionsME.com. Purchasing a custom website name or address for your business is known as registering a domain.
Here are a few important tips to consider when purchasing or registering a custom domain name;
Make it Memorable – One of the best ways to make your website address memorable is to make it your business name. This can also be a key consideration in naming your business.
Make it Easy – It helps to have your custom website address also match your custom email address, and for that you want it to be short, sweet, and easy to type.
Use Keywords – Consider using words that directly describe what you do and what people will search for when looking for your services. This can be true both in naming your business and your website.
Buy it from a reputable source – Be cautious of where you buy your domain, sometimes you get what you pay for. Use a well-known company that has been around for a while and is registered with ICANN.
Here’s a short list of some reputable domain registration options;
Many registration companies also offer other services such as hosting, shopping carts, and templates for building your website. While it can be convenient to have all of your services in one place, it’s not always recommended. Lack of support and infrastructure can occur when these services are not the primary function of the provider. There’s also a potential risk that the company may cancel these secondary services.
See our resources page for more suggested services and tools.