‘Virtual Assistant’ Re-Defined?

Administrative Office AssistantFor years now Virtual Assistants (VAs) have tried to get away from the term ‘Assistant’. They fear that the term ‘assistant’ cause’s potential clients to see them as a remote employee with minimal skills, instead of a professional partner and business owner.

While there are some VAs out there that work for $10 or $15 an hour and may have limited skill sets, there are also many of us that are true business owners and professionals with years of professional experience and training.

The struggle lies in how our potential clients find us on the web. If we change the name of our profession and the wording on our websites, will we still be found by potential clients? So, we need to come up with a term that potential clients will recognize, understand, and search for.

Is there a phrase or category that encompasses what we offer and how good we are? Take our poll to let us know what you think.

We’d love to hear any thoughts or suggestions from current VAs, Clients of VAs, and potential clients of VAs.

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