Do you know who you want to work with? Have you defined your ideal client?
So, who is your ideal client?
What do they look like? How old are they? Are they male or female?
What TV shows do they watch, radio shows do they listen to, and magazines do they read?
Where do they buy their clothes, eat dinner, and spend their down time?
Knowing the answers to these questions will help make your marketing efforts much more effective. It will help you set your target market and direct your steps toward gaining ideal clients every time.
A great way to start figuring out the answers to these questions is to look at your past and current clients. Determine the clients that have been the best to work with and why.
Consider the following in your analysis:
- Communication – what is the nature and means of the communication with the client? Are they direct or indirect? Do they prefer email, phone calls, or in person conversations?
- Demographics – what is the clients’ age, gender, education level, geographic location, etc…
- Personality – is the client an introvert or extrovert? Are they a leader or a follower? Do they tend to listen or talk?
- Strengths – what are the clients’ strengths and weaknesses? What are their interests? Are they organized and detail orientated or creative?
- Work – also consider the scope and nature of the work that you are performing for each client, as this can be a factor in the relationship – this may lead you to refine your niche.
Then analyze what your best (and worst) clients may have in common. This will give you a very insightful view into your ideal client persona. You may also consider conducting a survey of your current clients to see what they have in common.
Once you’ve determined the profile of your ideal client, go after them! Working with these people will improve your business and your outcomes. While you should remain focused, this is not set in stone; your ideal client may change as your business grows or changes so remain flexible.
An example of understanding our ideal client persona comes with the new collaboration that we have formed with Luma Coaching. We recognize that our ideal clients tend to be those who have business coaches, so it seemed obvious that we should partner with a business coach.
What have you done or will you do to identify and attract more of your ideal clients?
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