The ability to get in front of a crowed and captivate them is certainly an ART! There is so much that goes into a good presentation. There’s the ability to articulate, the physical appearance of the presenter, the setting of the venue, the content of what’s being presented, and the visuals being utilized. While majority of attendees are ‘visual learners’, we often place too much emphasis on the visuals of our presentation.
Here are a few things to consider when creating and using a PowerPoint or any other slide presentation;
- A title slide – Show your audience who you are as you are telling them. This gives them the correct spelling of your name and company.
- An outline slide – This is a basic agenda of what is to be covered, it sets the expectations of your presentation early.
- Pictures and graphics – You’re creating a visual, so make it interesting, use images that correlate with the topics being covered.
- Bulleted lists – Organize your topics into short bulleted lists. Avoid paragraphs of text.
- Summary page – Finalize your presentation with a wrap-up slide and be sure to include you contact information at the end.
- Reading your slides – Your audience can read (generally), they do not need you to read the slides to them. Your slides should only be outlines of what you are covering.
- Alternating slide transitions – Don’t make your slide transitions so crazy that they take away from your presentation. Keep it simple, consistent, and professional.
- Clip Art images – Don’t use standard clip art just because it’s there, it will make you look generic. Find and use images that are unique and meaningful to your topics.
- Make it readable – Make sure that you use a font style, color, and size that the person in the back row can read easily.
Remember, a PowerPoint presentation is simply a fancy poster board; YOU are still giving the presentation!
If you have any examples or additional suggestions to add, please feel free to comment.
Does your Website give the best 1st Impression?
Your website can be crucial to the image of your business! In many cases, this is can be your first impression or a crucial follow-up. If done correctly, a website tells people what you do, shows people how you do it, builds confidence and credibility in you and your business, and encourages potential clients to contact you.
Tips to help you build/design a professional (virtual) first impression;
- Be crystal clear – make sure potential customers do not have to go far to find out what you do and what your business is about. Put your description on your home page, and make sure it’s clear and concise.
- Claim attention early – make your home page attractive to your audience, but not distracting. Use colors, images, fonts, and text that compliment each other. Remember, many visitors may not even scroll to the end of the page, never mind visit any additional pages.
- Look the part – you don’t have to be a web designer or HTML expert to make your website look good. There are many tools available to assist in basic creative designing. However, if you want something elaborate then it may be worth your money to outsource the task.
- Use testimonials – word of mouth works wonders. When asked, many customers will be glad to provide you with a short statement of satisfaction and praise. In turn, you mention them on your website with a link back to their site. This is a great way to help build credibility.
- Be easy to contact – offer a way to contact you on every page. Don’t make visitors have to search for your contact information.
- Be easy to navigate – don’t use more pages than you need, but don’t try to cram everything on one page.
- Don’t drive people away – be sure any external links open in a new window, so that visitors do not leave your website.
And if you don’t have a website at all, consider these factors…
- Some people will not do business with companies that do not have a website.
- A website is a great way for you to advertise your business and allow potential customers to ‘browse’.
- Cost should not be a deterrent. There are many web hosting sites that offer free and low cost basic accounts.
If you have questions or suggestions about establishing a website, I would love to hear them!