Social Media for Business: Get Going

Once a business has decided to get started using social media as part of their marketing, networking, and customer service plan, then it’s time to get set-up and get going.

We start by collecting the necessary information to create an online presence for the company and the individuals involved. We use this information to establish their social media profiles.

Here is some of the information that is needed to establish useful social media profiles;

  • Usernames – secure your business name early, choose something memorable
  • Passwords – think about security, include numbers and letters
  • Logos and Images – think about brand recognition and visibility
  • Education and Employment details – by sharing history you help build your credibility
  • Specialties and expertise – these can often be key words for search engines
  • Website links – any time possible include a link back to your website or blog
  • Mobile connection – use your phone as a means to connect and respond while on the go

Once profiles are established, it time to start using them!

  1. Connect – Search for classmates, coworkers, clients, family, and friends. Facebook is a great place to find out about personal life changes and updates. Twitter is a great place to find people that you don’t know who share similar interests. LinkedIn is a great source of professional information and updates on people that you network with and refer.
  2. Post – Share topics related to your interests/business and the interests of your target market. Topics related to a current event or holiday can be highly effective on Twitter.
  3. Invite – Create online invitations to events that you are hosting, and share links to events that you are attending. Events on LinkedIn and Facebook allow attendees to see who else is attending and comment on the event before, during, and after. Twitter hash tags and location applications can also be useful in event promotion.
  4. Pictures/Videos – A picture is worth a thousand words, and people are much more likely to view images than read text, so share pictures and videos of you and your company in action. A Facebook business page is a great place to share (appropriate) photos of the company Holiday party.
  5. Consistency – Post often in order to stay top of mind and remain current, consider posting at least weekly. Also, always respond to comments and questions as soon as possible.
  6. Integration– Include social media widgets and sharing icons on your website, blog, and newsletter. If you make it easy for a current or potential client to share your blog or newsletter and connect with you online, then the chances of it happening are higher.

For more information about social media and to get help using social media in your business (including tutorials), contact Kathrine Farris at Office Solutions ME.

Social Media for Business: Get Ready

Why should I use social media for my business? How can I use social media for my business?

When approached by a business owner that has never used social media, the following questions are a great place to start;

  1. What is your reason for using social media? Here are some great reasons;
    1. Brand Building – using Facebook Business pages, Twitter, and YouTube, a business can share their image and their story with anyone and everyone
    2. Relationship Building – using Facebook, Twitter, and LinkedIn, a business (and its staff) can start conversations with current and potential clients or persons of influence, this will strengthen relationships
    3. Sharing Expertise – LinkedIn Answers & Groups, a Blog, Facebook, and Twitter are all great places to share your knowledge and position you or your business as the expert in your field
  2. What are your goals? Here are some great goals;
    1. Increase website traffic – by including links back to your website or blog in your posts and updates, you will increase your traffic
    2. Increase Sales – by build relationships & sharing your expertise, people will begin to trust you and come to you when they need to buy
    3. Increase followers – by be interesting, authentic, and transparent, you will attract people who have similar interests or need your help
  3. Who is your target market? Here are some things to consider when thinking about your target;
    1. Businesses vs. Consumers – Twitter and Facebook business pages allow you to connect with people that you haven’t met yet, where LinkedIn and Facebook personal pages require some level of acknowledgement
    2. Professionals vs. Families – LinkedIn allows professionals to share, review, and recommend each other based on specialties and experience, while Facebook is about sharing your personal life with ‘friends’
    3. Local vs. International – LinkedIn and Facebook have groups that allow users to talk with other users about a similar interest regardless of geographic location, however the premise of some groups are the location itself (for example; Maine Entrepreneurs, Facebook Maine, etc…)

These questions help to determine the social media sites and services that are most appropriate the business, and they get the business owner thinking about social media as another networking avenue to be incorporated it into their marketing plan.

For more information about social media and to get help using social media in your business, contact Kathrine Farris at Office Solutions ME.